5 Effective Ways to Hire The Right Workers

Staffing shortages plague the long-term care industry, with 81% of nursing homes reporting moderate-to-severe workforce challenges. At KenMain Enterprises LLC, we help healthcare providers implement proven hiring strategies to attract and retain qualified staff. Here’s our actionable approach:

1. Target Competency-Based Interviews

Ask scenario-driven questions:

• “How would you handle a resident refusing medication?”

• “Describe your approach to fall prevention documentation.”
  Why it works: Reveals clinical judgment beyond resume bullet points.

2. Leverage Niche Healthcare Job Boards

Post openings on:

• NAHCA Job Board (National Association of Health Care Assistants)

• myCNAjobs.com (Specializes in caregiver roles)

• State nursing association websites
  Pro Tip: Include shift flexibility and training opportunities in listings.

Staffing Crisis Solution:
*”While 73% of facilities cite ‘no qualified applicants’ as their top hiring barrier, targeted recruitment on niche platforms can reduce time-to-fill by 40%. The right candidates ARE out there—you just need to meet them where they’re looking

3. Audit Your Employer Brand

Candidates research:
✅ Glassdoor reviews
✅ Social media (e.g., TikTok videos showing your facility culture)
✅ CMS Staffing Ratings
Fix red flags: Address low ratings publicly (e.g., “We’ve increased weekend shift differentials by 15%”).

4. Implement Skills Testing

For CNAs/RNs:

• Timed medication pass simulations

• EMR documentation accuracy drills
  For non-clinical roles:

• Customer service role-plays with family members